Graff - Case Study
30 October 2026 | by Malcolm Hills
Clients




Graff is a luxury British jewellery house that designs, manufactures and sells rare diamonds.
Think FM first carried out specialist marble floor restoration at Graff’s flagship Bond Street boutique in August 2024, returning twice since to provide further maintenance as required.
Site Details
- Flagship boutique on Bond Street, London
- 3 floors
Key Issues
The marble flooring had become worn and no longer reflected the exceptional standard expected in a world-renowned luxury jewellery boutique.
The previous provider did not have the specialist knowledge or processes needed to restore and maintain such a high-end surface safely.
With clients visiting from around the world, Graff needed a carefully planned service that would protect the marble while restoring the polished, immaculate appearance of the boutique.
The Think FM Solution
Think FM delivered a specialist marble restoration service tailored to the material, condition and high-profile setting.
The team used appropriate restoration processes to carefully revive the flooring without compromising the surface.
Benefits for Graff:
- High-quality marble restoration across its three-floor Bond Street boutique.
- A finish that better reflects the quality of Graff’s rare diamonds and luxury customer experience.
- Flexible support, with specialist visits arranged as and when the site requires them.
- A trusted service that takes the care required when working with valuable, high-end finishes.
- A polished, welcoming environment for international clients and visitors.
Cleaning operatives:
- Trained in the safe restoration and maintenance of marble surfaces.
- Careful, detail-focused and respectful of a luxury retail environment.
- Able to provide a bespoke service based on the specific condition of the floor.
Implementation
- Assessed the condition of the marble flooring across the boutique.
- Selected specialist restoration processes appropriate for the surface.
- Restored the marble carefully to improve its appearance while protecting the material.
- Returned twice following the initial visit to provide further restoration and maintenance when Graff needed it.
Results
- 100% of marble flooring restored across the three-floor boutique.
- A visibly improved finish that aligns with the standards of Graff’s flagship Bond Street location.
- Ongoing, flexible access to specialist marble restoration rather than a one-size-fits-all cleaning service.
- A carefully maintained environment that supports the premium in-store experience.
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